Brian Price

Selected work.

Four projects, four very different problems. Pick a door.

Across these four

  • AI
  • Fintech
  • Enterprise
  • Platforms
An abstracted agent-orchestration diagram: a human node routing work through an orchestrator to three agents and back through a human checkpoint.

Stealth AI startup · confidential

Designing for the Agentic Era

Designing AI-driven workflows and agent orchestration for a deep-tech startup building in stealth — where the patterns don't exist yet, so we're inventing them.

  • AI-native UX
  • Orchestration
  • Rapid prototyping
  • 0→1

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A before-and-after journey map: a twelve-step paper-era loan flow above, a six-step digital flow below, annotated fifty percent shorter.

Citizens Bank · FastLine

Cutting HELOC Approvals in Half

A home-equity line of credit used to mean weeks of paperwork and anxiety. FastLine's redesigned experience cut the application and approval process by 50%.

  • Fintech
  • UX writing
  • Usability studies
  • Illustration

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Three narrative storyboard frames showing a developer hitting friction, discovering an improved flow, and succeeding.

Expedia Group × Backstage

Making the Platform Developers Choose

A year embedded with Expedia's platform teams improving Backstage, the open-source developer portal — and building the team's usability practice from scratch.

  • Developer UX
  • Storytelling
  • Research practice
  • Prototyping

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A navigation model diagram: five portal sections hanging from a highlighted global navigation layer.

Travelers · Customer portal

One Portal, One Way Around

Rethinking how millions of customers find their way through an insurance portal — global navigation, transactional flows, and a Help experience that actually helps.

  • Information architecture
  • Systems
  • Customer research
  • Enterprise

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Also on the bench:

  • Financial account-management design for Vanguard
  • Marketplace ecosystem envisioning for Cisco
  • Executive KPI dashboards for Microsoft's global sales org